At Woxi, Sara bridges her background in new product innovation with her software development expertise to architect our applications and help shape the user experience.

Sara spent over 6 years guiding top consumer goods organizations through the product innovation process, both at Nielsen BASES and at Nielsen Consumer Neuroscience. Then, while living in Japan, she reconnected with her passion for software development. Ever since, she has been building custom applications and leading Agile development teams to create solutions that delight users. The common theme throughout her diverse career experience has been that she loves collaborating with other curious people to craft simple solutions to complex problems.

Sara holds a BS in Economics from Carnegie Mellon University. She lives in Pittsburgh with her husband and daughter, where she enjoys baking, photography, and traveling.